Sustainability and recycling-by-design

Details how and why companies must rise to the challenges posed by consumers and redesign their business models around the “circular economy”, where consumers are already active.

Sustainability: Opportunities and challenges for brands

This article is part of a series of articles on sustainability. Read more.

Need to know

  • 62% of consumers are attracted to companies that believe in reducing plastics and improving the environment
  • Businesses will shift from the traditional ethos of “take, make waste” and embrace the ‘circular economy’ which puts emphasis on reverse logistics, repair, maintenance, disassembly, end of life, collection, hygiene and labelli

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands