Audio: Prospering in the ever-present medium
This article is part of a series of articles on audio – prospering in the ever-present medium. Read more.
Need to know
- From smart speakers to the Internet of Things, consumer relationships with brands...
Sonic branding: Finding your brand’s voice in the age of audio
Details how a coherent audio strategy which complements a brand’s visual, social and cultural equity, has become vital for establishing or maintaining its competitive advantage.
