Sonic branding: Finding your brand’s voice in the age of audio

Details how a coherent audio strategy which complements a brand’s visual, social and cultural equity, has become vital for establishing or maintaining its competitive advantage.

Audio: Prospering in the ever-present medium

This article is part of a series of articles on audio – prospering in the ever-present medium. Read more.

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  • From smart speakers to the Internet of Things, consumer relationships with brands...
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