Social media ROI: Measure more than likes and shares
Jamie Robinson and Mobbie NazirWe Are Social
Social media measurement can be linked to brand outcomes, such as campaign brand effect. Jamie Robinson and Mobbie Nazir demonstrate how this was done for social campaigns for Jaguar and Barilla.
Over 32 million. That's the number of search results in Google if you search for that infamous term, 'social media RoI'. And the reality is that a lot of what you find written about the topic is confused. We seem to be stuck in a cycle of wanting more accountability...