WARC subscribers can read

Social Good, Personal Best: How a basic selfish desire may be just what business and society need

This paper argues that rather than expecting selfless or altruistic consumer behaviour to achieve social good, brands should look at how consumers' inherent selfish behaviour can lead to social good and better profits.

Sign in

WARC helps you to plan, create and deliver more effective marketing

Find out more Get a demo

By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.

Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 76% of the world’s top agencies and 80% of Forbes most valuable brands*.

* Top 10 brands