Six key factors in winning ad campaigns

This article discusses what learnings from neuroscience are revealing about how the brain responds to storytelling to encode information into long-term memory, and applying this knowledge to the 2017 WARC 100 top campaigns.

Neuromarketing

This article is part of a series of articles on neuroscience applied to marketing. Read more.

The recent publication of the 2017 WARC 100 report drew lessons from a range of highly effective campaigns, ranging from clever data-driven creative...

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