Search and online display

Using and adapted version of the AIDA sequence (prefixing it with R for reach), Darran Snatchfold, market insight analyst at MSN Search, argues that online display ads combined with search advertising provides a winning combination for today's marketers.

Search and online display

Darran Snatchfold

Back in 1998, The VP of world advertising at the world's largest advertiser, Procter & Gamble, recognised both a phenomenon and a problem when he mused that 'the internet is the most important marketing medium...

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