Point of View: Why you should ‘like’ Starbucks
John Woodward
Since I'm writing this from Seattle, Starbucks springs to mind. Its social media presence, particularly ‘My Starbucks Idea’, have limited creative visibility, yet they...
Point of View: Why you should 'like' Starbucks
With 'My Starbuck's idea', Starbuck's has created a community of 19 million members, with whom it can communicate daily at minimal cost.
