Personalisation in Indian marketing: How brands can adapt to survive

This essay looks at personalisation in Indian marketing, arguing that brands should follow the example of luxury brands for whom personalisation is a mark of quality, that speaks an agile, local language.

Personalisation in Indian marketing: how brands can adapt to survive

Abhay Gupta and Nitika Kapoor, Luxury Connect Business School

How should marketing adapt to the era of personalisation?

This essay was entered into The Admap Prize 2016.For more information...

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