Mythbuster: Crimes of passion
Les Binet and Sarah CarterDDB
Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the idea that it's good to be passionate about brands
There is a brand that we use frequently. It's a great product, with a history of great advertising, and we much prefer it to any of its rivals.
Only the other day, one of us jogged half-a-mile through rain and darkness to the nearest stockist, just so that we wouldn't be without the next day. But there's just one thing...