Mythbuster: Advertising is a risky investment
Les Binet and Sarah Carteradam&eveDDB
Les Binet and Sarah Carter get a little bit angry about some of the nonsense they hear around them… like the idea that advertising is a risky investment.
Last week we played host to advertising guru Paul Feldwick, who came into the agency to discuss his latest book. During questions afterwards, a planner raised his hand. "Failure often teaches us more than success, so looking back, which campaign was your biggest failure?" he asked.
Paul thought for a bit, then replied that it was actually hard to think...