Engaging mobile moments: Be in the micro-moment
Mobile moments
This article introduces a series of articles on mobile moments. Read more
In less than a decade the smartphone has become so integral to our lives that it is akin to having an extra limb, attached to our hand, with a built-in brain. The stats say the average person checks their phone 150 times a day, and 91% turn to their phones for help when confronted with a task.
Most of these interactions last for seconds, occasionally a couple of minutes. These fleeting engagements have become termed micro-moments....