Mobile and shopping: Mobilise the path to purchase

The mobile phone is revolutionising the way we shop. Brands need to understand and respond to the merging of the consumer and the shopper into the 'Shopsumer', who researches products and purchases on the hoof.

Mobile and shopping: Mobilise the path to purchase

Gareth Ellen with Orit Peleg, Martin Lange and Hugh Boyle OgilvyAction

The ubiquitous mobile phone is revolutionising the way we shop. Brands need to understand and respond to the merging of the consumer and shopper into a ‘Shopsumer’, who researches products and purchases on the hoof.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands