WARC subscribers can read
Media Ink: Wartime Ad Scenarios: Madison Avenue develops military contingency plans
Joe Mandese discusses the effect the war in Iraq may have on advertising expenditure. He quotes Sally Shoquist of Empower Media Marketing who believes that in a short conflict marketing would simply put spending on hold and,on an annualised basis, the impact would be relatively slight.
WARC helps you to plan, create and deliver more effective marketing
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
You’re in good company
We work with 76% of the world’s top agencies and 80% of Forbes most valuable brands*.