Marketing Automobiles
This article introduces a series of articles on marketing automobiles. Read more.
In an age of disruption, the automobile sector faces arguably the most disruptive future of any in marketing. As with most disruption, technology is a driving force, but there are wider societal developments challenging industry norms.
Advances in technology have brought environmentally friendly electric vehicles. Satnav, which already guides a car along its journey, is being replaced by robotic chauffeurs in fully driverless cars. While we put our feet up in the back, wireless connectivity will enable us to put this non-driving time to...