Insights from CMOs: How global brands can adapt to the e-commerce revolution
Greg Paull and Shufen Goh
Shares research with leading global CMOs that uncovers common threads, solutions and best practices to address the challenge from agile, direct-to-consumer competitors and the move to online sales.
The evolution of direct-to-consumer brands
This article is part of a series of articles on the evolution of direct-to-consumer brands. Read more.
In this article we share research with leading global CMOs to uncover common threads, solutions and best practices...
