Insights from CMOs: How global brands can adapt to the e-commerce revolution

Greg Paull and Shufen Goh

Shares research with leading global CMOs that uncovers common threads, solutions and best practices to address the challenge from agile, direct-to-consumer competitors and the move to online sales.

The evolution of direct-to-consumer brands

This article is part of a series of articles on the evolution of direct-to-consumer brands. Read more.

In this article we share research with leading global CMOs to uncover common threads, solutions and best practices...

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