Methodology

This year, GlobalWebIndex will interview over 350,000 internet users aged 16–64 across 40 markets to understand the online behaviours of digital consumers. During its Q1 2016 wave of research, it surveyed 19,987 tablet users – defined here as those who say that in the past month they have accessed the internet using a tablet, either through a web browser or an app. Here is presented a look at tablet users' engagement with their tablet and other devices, their online activities, their social media habits and their interactions with brands.

Profile of tablet users

Top 5 online activities on a tablet