How UK brick-and-mortar retailers revitalised their offering
Using the examples of Marks & Spencer Food and Holland & Barrett, Alison Hoad of RKCR/Y&R shows that, by using insight to tap into genuine customer needs and building on core strengths to deliver an experience that is not replicable online, brick-and-mortar retailers can not just survive, but thrive.
This article is part of a collection of articles on marketing retail. Read more.
The health of the UK's high streets has been in peril for some years now. Many traditional retailers have struggled to adapt to the bloom of online and mobile retail. High-profile brands such as HMV, Clinton Cards, Woolworths, Borders bookstores, GAME, and BHS have all buckled under the pressure.