Be there, be useful, be quick
Mobile moments
This article is part of a series of articles on mobile moments. Read more
As mobile usage increases at every stage of the customer journey, brands must ensure they are present and responding effectively as each micro-moment of decision-making occurs. This means providing useful content at speed so that the brand-consumer experience is in sync and optimised.
Consumers are using their mobile devices throughout the day to make informed decisions on where to go, what to do and what to buy. In fact, the consumer journey is fractured...