How to use existing channels to target customers

Andrew Greenyer, director of customer relationship solutions at Group 1 Software, argues that a revolution is taking place in the use of existing channels for advertising to existing customers (such as in-store, bills and statements, and customer service/contact centres).

How To Use Existing Channels To Target Customers

Andrew Greenyer Group 1 Software Europe Ltd.

According to research by Lowe [1], the Chinese are already bored with mass advertising. This is an exaggerated example of traditional brand advertising's...

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