How to make journey maps actionable

This article shows how brands that wish to understand and anticipate the customer experience can do so by using customer experience journey maps to make marketing plans more actionable.

Customer Journey Marketing

This article is part of a series of articles on marketing along the customer journey. Read more.

We've all had days when we are bombarded with multiple emails from one of our favourite brands. Each one written as if they know us and our preferences. Each one sounding like they haven't talked to us for weeks. And each one feeling like a completel

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