How to define an audience for advertising strategy and how to reach it

Offers six guidelines to assist in defining the ideal audience for your brand's objectives and explains how brands need to decide who to target and how to make it happen.

The death of demographics

This article is part of a series of articles on how to define and reach the audience. Read more.

I'm staring straight into my phone's camera. Not to take a selfie but to unlock my iPhone with the new face ID software. The

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