In recent years, marketers have tended to focus on evaluating the short-term impact of advertising campaigns run on social media channels. Understanding the impact of using social to build a brand in the long term hasn't been a focus – until now....
How social media builds brands
Looks at some of the findings of new wide-ranging research based on Facebook and Instagram data from around the world, which has shown how important social media can be from a brand-building perspective.
