How neuroscience can spark creativity
Educating creatives on how to integrate neuroscience insights at early-stage creative development will help close the knowledge gap between conscious and unconscious feedback, and create consumer behaviour change by engaging attention, eliciting emotion persuasively, and strengthening associations in long-term memory.
After an exceptional display of athleticism in college or professional sports, the Entertainment and Sports Programming Network (ESPN) periodically produces a television segment called Sports Science to explain scientifically what happened. In these segments a physicist analyses an athlete's skills on the field to understand the underlying mechanics of their play....