Healthcare marketing: A holistic approach to health

This article introduces a series of papers addressing the issue of healthcare marketing.

A holistic approach to health

Colin Grimshaw Warc

Healthcare Marketing

This article is part of a collection of articles on healthcare marketing. Read more.

The US, the biggest spender per capita on healthcare, spent 17.1% of its GDP on healthcare in 2014, up from 13.1% in 1995. The global average for all countries was 10% in 2014, up from 8.5% in 1995, according to World Health Organization data. A conf