Going with the flow - qualitative research in the Indian terrain

Anjali Puri

In this article, Anjali Puri, of Nielsen Asia Pacific, discusses the distinguishing features of market research in India.

Going with the flow – qualitative research in the Indian terrain

Anjali Puri

When I speak to colleagues and clients in other markets about their impressions of qualitative research in India, the responses I get are (as with many things about India)...

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