Global marketing disasters and recoveries

Using a plethora of examples, Elliot Polak, founder of advertising adaptation network Text Appeal, and Frank Cuttita, CEO of the Center for Global Branding, discuss cross-cultural advertising mistakes and disasters.

Global Marketing disasters and recoveries

Elliot Polak

Frank Cuttita

Toyota aired a commercial in Malaysia with Brad Pitt as the pitchman. The country's prime minister promptly banned it and declared it was time for Asian advertising to use Asian figureheads,...

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