Get ahead in omnichannel retail by breaking down marketing barriers

This article argues that marketers should not view e-commerce and brick-and-mortar as distinct and separate - using the example of US fashion retailer Kenneth Cole, it shows that consumers expect a seamless experience.

Get ahead in omnichannel retail by breaking down marketing barriers

Tamara BelopopskyKing&Partners

Retail should not be approached as brick-and-mortar vs. e-commerce - today's consumer doesn't distinguish between brand channels, and expects a seamless...