Brand Loyalty in the Digital Age
This article is part of a series of articles on building brand loyalty in the digital age. Read more.
It's 1997 and I'm sitting in a small financial publisher's premises out in the sticks, watching a colleague tinker with printing plates for the lithographic press in the basement. We produce a magazine once a month for banks and building societies that allows them to see their competitors' rates on products such as mortgages, savings and loans. I nip upstairs into the founder's office and suggest to him that this information would also...