Data privacy: An opportunity for marketers to build consumer trust

Highlights the issues and opportunities for marketers concerning data privacy in 2019.

Drivers of change in 2019

This article is part of a series of articles on drivers of change in 2019. Read more.

Tim Cook, the CEO of Apple, called for a wide-ranging federal privacy law to protect individuals and society alike from the ‘data-industrial complex’ at a recent conference in Brussels titled “Debating Ethics: Dignity and Respect in Data Driven Life”.

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