Data-first B2B strategy

This article argues that the complexity of reaching B2B decision-makers necessitates an effective, data-informed strategy.

Data-first B2B strategy

Alistair Dent

Reaching B2B decision makers can be complex. It is essential that you have an effective, data-informed process. Alistair Dent of iProspect UK demonstrates how to collect first-, second- and third-party data, how to...

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