Creativity fired by data: How to generate more creative uses of data in brand work

Ruth Zohrer and Becky Power

Explores both and uses lessons from some best-in-class examples to propose an approach to generate more creative uses of data in brand work.

Data and creativity

This article is part of a series of articles on data and creativity. Read more.

Data, data, so much data. There's the personal stuff – where we are, what we're doing. What we think we're going to buy, what we actually buy. Step

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