CorpSpeak is a barrier to understanding consumers

Charles Dawson

The article argues against the prevalence of CorpSpeak: the habit of company officials to write impenetrable jargon.

Managing the marketing function
Strategy

CorpSpeak is a barrier to understanding consumers

Charles Dawson

The heads-up from the SVP HR (senior vice-president, human resources) put it so well. It said: “Pre the organisational transformation process, the absence of a sustainable enhancement model...

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