Coming soon ... ID:Marketing

Stan Rapp, Admap's U.S. editor, and Richard Cross, president of Cross World Network Inc., explain a new marketing paradigm that is the result of internet connectivity and real-time information exchange.

Coming soon ... ID:Marketing

Stan Rapp and Richard Cross

We are living in a new era in which the Great Divide that once separated buyers and sellers is rapidly disappearing. Customers are openly revealing a remarkable range of information about themselves as they navigate online. Fresh insights result as customer voices and actions inform marketers of yet another aspect of the visitor's life choices. This new real-time information dynamic calls for profound rethinking of what leads to marketing success in the 21st century.


The mass market, long declared 'dead', has been reborn...

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