Coming soon ... ID:Marketing
Stan Rapp and Richard Cross
We are living in a new era in which the Great Divide that once separated buyers and sellers is rapidly disappearing. Customers are openly revealing a remarkable range of information about themselves as they navigate online. Fresh insights result as customer voices and actions inform marketers of yet another aspect of the visitor's life choices. This new real-time information dynamic calls for profound rethinking of what leads to marketing success in the 21st century.
MARKETERS AND CUSTOMERS SHARE IDENTITIES ONLINE
The mass market, long declared 'dead', has been reborn...