China’s premium strategy

Looks at how China's internal market has become a test bed for Chinese companies to build premium brands that satisfy the demand for consumption of luxury or premium items.

How to grow via premiumisation

This article is part of a series of articles on premiumisation. Read more.

Need to know

  • Chinese brands are increasingly focusing on premiumising their offer, both domestically and internationally.
  • Haier is a Chinese export success story which has become the world’s biggest retailer of domestic appliances.

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