Capturing attention on TV

Provides lessons for TV planners and advertisers based on the results of research from Belgium that examined attention levels to TV programmes.

Capturing attention in the attention deficit economy

This article is part of a series of articles on capturing attention in the attention deficit economy. Read more.

Until now, TV viewing has been remarkably resilient despite the overall proliferation of digital media. As far as Belgium is concerned, in spite of the growth of (mobile) internet, the booming adoption of smartphones and the attractive offers made by subscription video on demand (SVOD) players, consumers have maintained their loyalty to their traditional TV screens: 10 years ago, people aged 12 and over spent an average of three hours a day...

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