Capturing and understanding dwell time on newspaper websites

This article argues that online and mobile news sites must consider dwell time as an important metric for understanding and targeting its core audience of committed readers.

Capturing and understanding dwell time on newspaper websites

Geoff Wicken and Shen Ying Kantar Media UK and CTR, China

With the growth of online and mobile news sites, and the move towards direct programmatic advertising, the challenge for newsbrand advertising campaigns is to identify, understand and target the most committed site visitors. Capturing and understandi