Can Pre-Testing Improve Campaign Decisions?
Spike Cramphorn add+impact
Can pre-testing improve campaigns, predict wear-out, or most importantly, sales? Advertising has been pre-tested for decades. So how do these remain legitimate questions...
Spike Cramphorn add+impact
Can pre-testing improve campaigns, predict wear-out, or most importantly, sales? Advertising has been pre-tested for decades. So how do these remain legitimate questions...