Branding and other animals

James Bull, creative director of Moving Brands, believes that too many brands are based on a static print-based identity like a logo.

Branding and other animals

James Bull

Static brands are dead ... We all know that brands are not logos. They never really were. Yet branding practice still orbits around an unmoving, print-based identity. Many agencies still approach identity work as purely...

Not a subscriber?

Schedule your live demo with our team today