Brand reputation

Ian Ryder, vice-president brand and communications EMEIA for Unisys, is dismayed that though corporate governance and customer loyalty appear top of CEO’s attention lists, ‘brand reputation’ (the aspect that unites them) appears at number 14 out of 15.

Brand Reputation

Ian Ryder Unisys

Corporate governance and customer loyalty are likely to be today's lead items on just about any CEO's attention list anywhere in the world. Why? What, if anything, links them? In fact trust is the connector, ...