Brand loyalty: does it really exist?
Roderick White
The ‘focus’ theme for the May 2007’s Admap report is brand loyalty. In this introductory article, Roderick White discusses definitions of behavioural and attitudinal loyalty, some...
Roderick White
The ‘focus’ theme for the May 2007’s Admap report is brand loyalty. In this introductory article, Roderick White discusses definitions of behavioural and attitudinal loyalty, some...
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