Brand architecture: new solutions to old problems
Dr. Erich Joachimsthaler and Agathe Blanchon-Ehrsam
Examines the shift from the hierarchical organisation of a classic brand architecture to a network-type structure built on the foundation of technology, data and analytics.
Brand architecture in the digital age
This article is part of a series of articles on brand architecture in the digital age. Read more.
Any ambition to grow a business or a brand will eventually lead you to grapple with a brand architecture question, such...