Books that influenced me
Chris PearceTullo Marshall Warren
At TMW, Chris Pearce heads up the agency's client base, which includes Diageo, Unilever, Sony Ericsson, Nissan and Sainsbury's. He is a member of The Marketing Society and is also involved with ISBA and the IPA. Before joining TMW, Chris founded two creative agencies HHP&B and B'lowfish where his clients included Morgan Stanley, Virgin Mobile and Lloyds TSB. He started his career at JWT and has also worked client-side in the financial services sector.
1. THE GIFTBy Marcel Mauss. Published by Routledge, 1990. English edition published by Cohen & West,...