Sales Promotion
Behind Every Successful Business Lies Talent
Matthew Hooper, Marketing Communications Consultants Association
There is no substitute for talent. And there is little longevity for an industry that relies solely on its existing talent. The fact that the UK government has invested so much in the last 12 months in marketing teaching as a profession at entry level, and is making such a noise about the applications being up from 21,000 last year to 26,000 this year (FT, February 2002) is proof.
Cause and effect dictate that time will produce changes in our marketplace,...