Drivers of change in 2019
This article is part of a series of articles on drivers of change in 2019. Read more.
About 58% of the world’s millennial population lives in Asia, including a whopping 440 million in India, where they account for 34% of the total population. In China, despite an ageing society, millennials account for 27% of the country’s. It is known that this group has a greater propensity to spend on discretionary items as their disposable income rises.