All experiences are not equal: How to build positive experiences for brand growth

Looks at the hot topic of customer experience and how it may be time to embrace brand experience, ensuring every brand encounter is building a distinctive and positive narrative for the brand.

Winning in the era of brand experience

This article is part of a series of articles on winning in the era of brand experience. Read more.


Have you noticed a change in the discourse around brands?

For many years we have been talking about the brand story and bringing this to life. More recently the emphasis has been on customer experience (CX). This is not to say that “the story” is unimportant, but the focus is changing.

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