AI, data, and ethical marketing

Marketing AI solutions offer ways to leverage enormous supplies of data to anticipate the customer’s next move and personalise the customer experience.

Need to know

  • The ethical development of AI in marketing makes good business sense but companies should consider their moral agency as a good business decision
  • Companies are deploying AI for a variety of purposes, most often used by marketers for product or content recommendation, customer segmentation, social listening and sentiment analysis, search, predictive analytics/forecasting, and personalization

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