Agile marketing: Planned spontaneity

Aki Spicer

This article argues that successful real-time marketing requires pre-planning, and gives guidelines for five areas marketers should think about.

Agility
Real-time marketing
Social media effectiveness
Social media planning & buying
United States
Theories & ideas of media planning
Account planning, strategic planning
Role of the planner, strategist

Agile marketing: Planned spontaneity

Aki SpicerTBWA\Chiat\Day New York

The secret of successful real-time marketing is in the pre-planning, and this article outlines five important considerations to get your brand on the right track for achieving confident,...

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