Adstats: TV penetration

Presents data about TV habits in WARC’s key markets using data from various sources.

Viewers in North America spent 4:14 (hours:minutes) watching TV per day in 2016, according to new data from RTL AdConnect. This was well ahead of the global average of 3:00, with only Oceania (2:58) and Asia (2:29) registering times below this last y

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