WARC expects global TV adspend to fall 2.5% to US$197bn in 2017, due in part to contraction in two of the three largest markets: the US and China. TV is expected to take 37% of the $533bn spent on advertising worldwide this year, marginally less than internet. However, in display-only terms, TV will still be the largest advertising channel in 2017. Of the twelve key markets featured, the US will command by far the largest share of TV adspend ($65bn), followed by Japan ($15.2bn) and China ($12.5bn). The biggest growth in spend is forecast for India, at 10.5% year on...
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