Digital strategy in healthcare marketing

This article is part of a series of articles on digital strategy in healthcare marketing. Read more.

At a glance

This article provides six evidence-based tips on delivering a successful digital health communications project, from involving the patient in the design process to being aware of the unique vulnerabilities of those seeking treatments for a health condition.

Why it matters

Digital health tools, from health websites to apps to interactive online tools, have the potential to help patients track and improve their health. But in many cases, they miss the mark. For example, fewer than half of the websites in a US survey of top-ranked websites met quality criteria for design, organisation and content.